Our Core Values

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Listen, Learn, Then Lead with Integrity

If there is one philosophy that I hope that I have instilled in TWC it is to Listen, Learn then Lead with Integrity. This philosophy or strategy is a core principle to all areas of life as well as business. As long as we, the team of TWC, can maintain and follow these fundamental truths about leadership and bring them to every project, conversation and issue that we deal with we will be able to achieve the results that our clients desire.

Listen – There is very little that we can do as a group for anyone if we do not start by listening. If we are to accomplish the objectives of anyone other than ourselves we must listen first. As Steven Covey explains in his bestselling book the Seven Habits of Highly Successful People, we must seek first to understand. If we are concerned first with our own objectives or getting our own point across we will not be effective in our endeavors.

Learn – In order to be an effective leader you must be a lifelong learner. The day that you feel that you have all the knowledge that you need is the day that you will become ineffective as a leader. With the pace of the growth in technology and innovation exponentially increasing, a company must be constantly looking for better ways of doing things.

Lead – From listening and learning we build the foundation from which to lead. More than charisma, real leadership is about being authentic, which is a trait that endures. Leadership is also about compassion and the genuine development of the people that you are leading. Leadership is never about the one who leads, it is always about the team and the organization.

Integrity – The simple definition of integrity is adherence to moral and ethical principles; soundness of moral character; honesty. The medical dictionary of Integrity is the state of being unimpaired; soundness or wholeness. If we are consistent with leading with integrity we will build an organization that will last, be unimpaired and sound.

While we face fluctuating macroeconomic conditions and uncertainty and questions remain about the economy
growing, stalling or even double-dipping, it’s clear to me that an effective leader’s modus operandi often remains unchanged; Listen, Learn and then Lead with Integrity.

Kelly TerWisscha, CEO

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